We are taught to think of everything as temporary. In the sheer velocity of life we must consume to keep up or we fall behind. But what is innovation? Does technology really enable us to achieve more in our existence or do we in fact do less? I would assume that there has been little increase in the aptitude of the human brain. We are limited by organic structure so we look to technology as our saving grace: an ominous beacon of salvation from the flawed nature of our own organic existence. And so we buy. We buy to show our youth, to show our knowledge, to show our sociability but what do we truly know? Language is being replaced with the syntax of digital life. We imagine ourselves better than we are, we play that role and eventually we believe it. But the camera lies. And in the end it’s our own flawed, organic eye that sees through the selfish lens of our mythical identity to the lonely, tortured mind who knows only greed.